• Marketing - Prime Video
  • Commercial & Branded Content
  • Experiential
  • RESUME

Caitlin McBride / PRODUCER

caitlin.mcbride5@gmail.com / 805-427-5716

  • Marketing - Prime Video
  • Commercial & Branded Content
  • Experiential
  • RESUME

Pokemon Go

With the addition of new features, Pokémon GO establishes itself as the biggest 1-on-1 competition in the world. Our film evolved from previous Pokémon GO trailers by amping up the intensity, attitude, and stakes.  Our message to both lapsed fans and routine players alike? There’s no better time to play the iconic game.

Role: Producer

Director: Omri Cohen

Production Partner: Pulse Films

Guardian Life Insurance

The first brand campaign for the Fortune 250 company; we were tasked to help Guardian step into the light for the first time in its history. There’s something powerful in the word Guardian, something that brings us back to what matters. Family, sacrifice, the moment you realize that you’re part of something bigger. Those are the stories we brought to life with our integrated campaign, which includes TV, social, digital, OOH, and a rebrand.

Role: Producer

Director: Dan DiFelice

Production Partner: Biscuit Filmworks

Hautelook

We built a hyper-stylized world to show just how fun things can get for those who make checking HauteLook part of their morning routine.

Role: Producer

Director: Terry Hall

Production Partner: Blacklist

Princess Cruises

CHANGE

A Princess cruise isn’t just an indulgence or an escape – it has the power to open your eyes to new perspectives about the world and yourself. Our integrated campaign pays homage to the transformative power of travel and the most special gift Princess can offer their guests: change.

Role: Post Producer

Director: Arnaud Uyttenhove

Production Partner: Caviar

Final Fantasy XV

To create excitement for the launch of Final Fantasy XV, we created a TV spot that features Florence and the Machine’s cover of Ben E. King’s “Stand By Me.” The spot was created in partnership with video game developer Square Enix, the company behind the Final Fantasy franchise.

Role: Producer

Director: Kasra Farahani

Production Partner: Chromista

Walmart

To highlight Walmart’s $2.7 Billion investment in better wages, training and education for it’s associates, we created the Ripple Effect – which illustrates how a few small steps can create some very big opportunities.

Role: Producer

Illustrator: Giedre Domzaite

Pokemon

Inspired by artwork from the Pokémon trading cards themselves, we created a campaign that features new character abilities and storylines to appeal to a broader audience, helping our first spot achieve over 1 million organic views.

Role: Producer

Animation Partner: We Are Royale

SOFI - Get There Sooner

We helped the world’s largest student loan refinancing company take over March Madness with a massive 360 campaign featuring TV, OOH, digital, and social.

Role: Producer

Director: Britton Caillouette

Production Partner: Farm League

Red Bull/Walmart Game Center

Role: Producer

Webtoons

Role: Producer

Animation Partner: Moo Studios

Pokemon Go

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Pokemon Go - Trainer Battles Are Here!

Guardian Life Insurance

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Everyone Deserves A Guardian

Hautelook

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HAUTELOOK Start Everyday with Fashion :30

Princess Cruises

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Final Fantasy XV

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FinalFantasy XV

Walmart

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Walmart Ripple Effect - Bogey

Pokemon

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Pokémon TCG: Sun & Moon Expansion

SOFI - Get There Sooner

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SOFI - Jamie

Red Bull/Walmart Game Center

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EPIC FINISH! Watch as we race through NASCAR Heat Evolution!

Webtoons

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Webtoons

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